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Shelly Palmer

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Top Stories by Shelly Palmer

If you’re looking to upgrade your filmmaking arsenal, Instagram just gave you a brand new toy to play with. Instagram recently unveiled Hyperlapse, a brand new app that easily creates fast, time-lapse videos. Only available on iOS right now – with an Android version coming someday down the line – Hyperlapse is built around an algorithm that stabilizes the traditional shakiness of videos you shoot on your phone. Designed to make use of your iPhone’s gyroscope, Hyperlapse brings the processing power of a $15,000 desktop rig to the palm of your hand. The app is incredibly straightforward and simple to use. The first screen only has a record button, which is where you capture the video you want to make a time-lapse of. Once you’ve got your footage, the next step is to set the playback speed – anywhere from 1x to 12x – then decide whether you want to upload it to Faceboo... (more)

Apple Patches iCloud Bug That May Have Leaked Celeb Photos

Apple appears to have fixed a bug that some have speculated could be the possible source of this weekend’s massive online leak of celebrity nude photos. The bug, known as “ibrute,” appears to have been first noted on the social coding site Github. It allowed hackers to access an individual’s iCloud data by exploiting a weakness in Apple’s “Find My iPhone” service, according to Engadget. The problem was that Apple’s service didn’t employ so-called “brute force protection,” which meant that anyone who wanted to break into a person’s iCloud could repeatedly enter a large number o... (more)

How Online Technology Spurs Media and Creative Ad Effectiveness

Online technologies are creating a seismic shift in ad effectiveness research and spurring it towards an inferential approach. A long-standing, public example of the inferential approach has been Harvard’s IATs – Implicit Association Tests (implicit.harvard.edu). You can see this indirect technique in action about you, personally, by taking one of the tests. An IAT can reveal your real, inner feelings about any topic from race or mental health to pets in the home. It does this not from your actual responses, but by interrogating to the millisecond speed of your replies on your ... (more)

Twitch’s Primetime Viewership is Higher Than CNN and MTV

On Monday, Amazon said it would spend more than $1 billion for Twitch, a website for watching video games. The site, which started three years ago, was never supposed to exist. Today, thousands of players are broadcasting, or streaming, their games on the site at any given moment, with many amassing a loyal audience. Twitch’s peak viewership now rivals the average prime-time viewers of some cable networks, as seen in the chart at the embedded site below. But compared with online video giants, Twitch is small. In hours of video viewed each month, Netflix is roughly eight times la... (more)

My Banned Word Holiday Rant

According to the US Department of Labor (www.dol.gov), Labor Day (the first Monday in September) is a creation of the labor movement and is dedicated to the social and economic achievements of American workers. It constitutes a yearly national tribute to the contributions workers have made to the strength, prosperity and well-being of our country. Just for fun (and in honor of Labor Day and the people who work for a living), here is a list of buzzwords, biz speak and hipster droppings that should be banned from every business meeting forevermore. Engagement – It’s not a metric; ... (more)