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Shelly Palmer

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Top Stories by Shelly Palmer

Social TV is poised to become one of the most important global forces in advertising over the next 10 years because of its ability to challenge our industry’s fundamental notion of information overload. The term information overload was coined 40 years ago by media visionary Alvin Toffler. However, we tend to think of information overload as a very recent phenomenon where, depending on which source you use, consumers in advanced media economies see between 1,200 to 5,000 ads (or more) per day. The reality is that ever since the 1970s, media people have been fixated with the idea of how to create communications breakthrough for their brand in an ocean of advertising clutter. Social TV turns the industry’s deep-seated idea of information overload on its head. Rather than shun additional media interfaces and opportunities, today’s consumer actively embraces them. She g... (more)

If You ‘Like’ General Mills on Facebook, You Can’t Sue Them

Might downloading a 50-cent coupon for Cheerios cost you legal rights? General Mills, the maker of cereals like Cheerios and Chex as well as brands like Bisquick and Betty Crocker, has quietly added language to its website to alert consumers that they give up their right to sue the company if they download coupons, “join” it in online communities like Facebook, enter a company-sponsored sweepstakes or contest or interact with it in a variety of other ways. Instead, anyone who has received anything that could be construed as a benefit and who then has a dispute with the company o... (more)

Report: Apple is Building a Shazam-Like Feature Into iOS 8

Apple wants to help you name that tune. The company is planning to unveil a song-discovery feature in an update of its iOS mobile software that will let users identify a song and its artist using an iPhone or iPad, said two people with knowledge of the product, who asked not to be identified because the feature isn’t public. Apple is working with Shazam, whose technology can quickly spot what’s playing by collecting sound from a phone’s microphone and matching it against a song database. Apple is bolstering its music offerings even as song-download sales have slowed across the i... (more)

Flickr Re-Designs Mobile App, Squares Off With Instagram

Since Marissa Mayer took over at Yahoo, she has made a steady push to rebuild the photo-sharing community at Flickr by overhauling its products. Flickr is getting its most dramatic makeover to date on Thursday, with a total redesign of the apps for iOS and Android that make it a more direct competitor to Instagram and other photo-sharing services. It takes the easy-capture and sharing features of Instagram and pairs them with the worry-free backup of Dropbox and Google+. The result is an app that is faster and more fun to use, even as its imitation of features that others made f... (more)

Facebook’s ‘Nearby Friends’ Encourages Unplanned Meet-Ups in Real Life

Despite what my Twitter feed may suggest, I’m a pretty private person. I enjoy moving through the world quietly, getting in touch with friends and family when I have time to do so. What I don’t do that often is broadcast where I am. Facebook thinks I’m missing out on a lot of opportunities. That’s why it’s introducing “Nearby Friends,” a feature that lets you show off where you are in the world to your Facebook friends without having to check in to locations. Simply put, it’s a way to help you meet your friends when you may be close to them while going about your day. Flip open ... (more)