Host of Fox Television’s "Shelly Palmer Digital Living" Show

Shelly Palmer

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Top Stories by Shelly Palmer

On June 17, 2015 circa 11:48am ET I received a very nice voicemail: “Hi, this is Tim from Google AdWords. It looks like you have set up a new account … We typically set up like a 30-minute consultation to talk about the account, make sure you have your goals … etc.” Awesome! Except I didn’t set up a new Google AdWords account. At 2:46pm ET the very same day a robot, calling itself Ariel, left a voicemail offering the same free consultation. (BTW, robocalls suck! If this article were not about getting hacked, I’d be ranting about robocalls!) A normal person would probably have called Google back immediately, but I was traveling abroad, so I shot a quick note to the staffer I thought might have set it up and asked what it was for. After several “I don’t see any new AdWords accounts” and “Are you sure one of the summer interns didn’t do it?” and “Well, if you didn’t do i... (more)

2013: The Year of Consolidation in Mobile Advertising

Mobile is the fastest growing advertising segment (up 60.9 percent worldwide in 2011, PQ Media), but accounts for only one percent of total ad-spend. Even that low percentage represents $2.6 billion this year in the US alone (eMarketer). Brands are fed up with standard ad banners, preferring In-App, rich media. This makes sense, considering that 64 percent of mobile time is spent on applications (Nielsen). Consumers are able to engage with the ad without leaving the application or clicking into another browser. According to Opera, which published the “State of Mobile Advertising ... (more)

Apple: We Keep Siri Data For Up to Two Years

It’s no secret that Apple hangs onto your Siri data for some length of time (as does other companies with search data and the like), but it hasn’t been clear exactly how long it keeps that data sitting on its servers. Wired has now cleared that up somewhat, though, hearing from Apple spokesperson Trudy Muller that the company “may keep anonymized Siri data for up to two years.” That word follows another report from Wired yesterday that raised concerns about the issue. As Muller notes, the data is immediately deleted if a user turns Siri off at any time, and it’s anonymized from t... (more)

Shelly Palmer Chats With John Abell About Protecting Your Data Online

Shelly Palmer chats with John Abell about protecting your data online. ... (more)

Disney Channel, YouTube, Facebook, and Yahoo

Click to play ... A programming deal between Disney and YouTube was made last fall and the site has finally put some of the content online. Around 70 videos from the Disney Channel have been uploaded, many of which are full-length episodes of older shows. Securing kids’ programming could be important to YouTube’s future success. In other news, Facebook officially announced the launch of a standalone Messenger client, so you can chat with your friends without logging into the site. Unfortunately, there’s currently no support for group or video chat. Facebook Messenger is being ... (more)