Host of Fox Television’s "Shelly Palmer Digital Living" Show

Shelly Palmer

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Top Stories by Shelly Palmer

Deron Williams, NBA point guard and savior of ironic sport liking, just inked a new contract to stay with the Brooklyn Nets. Well, inked is the wrong word as Williams actually signed his 5 year $98 million contract on an iPad. With his finger. This is what Williams, who’s in Vegas for Team USA Basketball training, had to say about signing his deal on Twitter (the guy is just all technology friendly!): “Officially a Brooklyn Net! Signed my contract on an iPad Just thank God for this wonderful Opportunity #HelloBrooklyn” Read the full story at Gizmodo. ... (more)

Smartphones Are Trending Up: Clear Winner is Google

Click to play ... Smartphones are trending up, they now account for almost 50 percent of mobile phones in the United States.  And, not surprisingly, feature phones are trending down – four out of five new mobile phone purchases are for smartphones.  The clear winner is Google, about 48 percent of smartphones are Android devices. iPhone is second with about a third of the market, although iPhones sales are trending up at a remarkable pace.  In the last three months, 43% of smartphone purchases were iPhones.  And, down and out in smartphone land is BlackBerry, struggling to hold on... (more)

Twitter Updates BlackBerry App

Twitter threw a bone to BlackBerry owners on Monday with an app update that offers some parity to Twitter’s iOS and Android apps. The new Twitter for BlackBerry lets users share links to web pages directly from the browser and automatically shortens links you send from your phone. Read the full story at Mashable Read more Top Stories ... (more)

The Transformation Economy

Since the beginning of marketing time, the ultimate objective was always a transaction. You give me a A, I’ll give you B. Transactions have become even more important throughout the emergence of digital marketing. You can track customers through the purchase funnel, explore why they didn’t transact and create less friction to improve transaction effectiveness. Why transformations are more important than transactions. While driving by a lively Apple Store, I heard the news that Best Buy will close 50 stores. Best Buy was a pure transactional company. The sales associates weren’t v... (more)

Google Adds More Semantic Smarts to its Search Engine

Google seems to be eking out a major new tweak to its search results. Reportedly spotted by several users, the search pages are now displaying semantic data nestled to the right of the regular results. Such information tries to tie in relevant facts related to the subject of your search rather than just providing links to external Web sites. Read the full story at CNET ... (more)