On June 17, 2015 circa 11:48am ET I received a very nice voicemail:
“Hi, this is Tim from Google AdWords. It looks like you have set up a new
account … We typically set up like a 30-minute consultation to talk about
the account, make sure you have your goals … etc.”
Awesome! Except I didn’t set up a new Google AdWords account.
At 2:46pm ET the very same day a robot, calling itself Ariel, left a
voicemail offering the same free consultation. (BTW, robocalls suck! If this
article were not about getting hacked, I’d be ranting about robocalls!)
A normal person would probably have called Google back immediately, but I was
traveling abroad, so I shot a quick note to the staffer I thought might have
set it up and asked what it was for. After several “I don’t see any new
AdWords accounts” and “Are you sure one of the summer interns didn’t do
it?” and “Well, if you didn’t do i... (more)
Mobile is the fastest growing advertising segment (up 60.9 percent worldwide
in 2011, PQ Media), but accounts for only one percent of total ad-spend. Even
that low percentage represents $2.6 billion this year in the US alone
Brands are fed up with standard ad banners, preferring In-App, rich media.
This makes sense, considering that 64 percent of mobile time is spent on
applications (Nielsen). Consumers are able to engage with the ad without
leaving the application or clicking into another browser.
According to Opera, which published the “State of Mobile Advertising ... (more)
It’s no secret that Apple hangs onto your Siri data for some length of time
(as does other companies with search data and the like), but it hasn’t been
clear exactly how long it keeps that data sitting on its servers. Wired has
now cleared that up somewhat, though, hearing from Apple spokesperson Trudy
Muller that the company “may keep anonymized Siri data for up to two
years.” That word follows another report from Wired yesterday that raised
concerns about the issue. As Muller notes, the data is immediately deleted if
a user turns Siri off at any time, and it’s anonymized from t... (more)
Shelly Palmer chats with John Abell about protecting your data online.
Click to play ...
A programming deal between Disney and YouTube was made last fall and the site
has finally put some of the content online. Around 70 videos from the Disney
Channel have been uploaded, many of which are full-length episodes of older
shows. Securing kids’ programming could be important to YouTube’s future
In other news, Facebook officially announced the launch of a standalone
Messenger client, so you can chat with your friends without logging into the
site. Unfortunately, there’s currently no support for group or video chat.
Facebook Messenger is being ... (more)