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Facebook to Target Ads Based on App Usage

The social network is tracking the apps that people use through its popular Facebook Connect feature

Facebook is launching a new type of mobile advertising that targets consumers based on the apps they use, pushing the limits of how companies track what people do on their phones.

The social network is tracking the apps that people use through its popular Facebook Connect feature, which lets users log into millions of websites and apps as varied as Amazon.com, LinkedIn and Yelp with their Facebook identity.



The company then targets ads based on that data, said people familiar with the company’s plans. Facebook may also track what people do on the apps, though it hasn’t made a final decision, said one of the people.

Read the full story at the Wall Street Journal.

More Stories By Shelly Palmer

Shelly Palmer is the host of Fox Television’s "Shelly Palmer Digital Living" television show about living and working in a digital world. He is Fox 5′s (WNYW-TV New York) Tech Expert and the host of United Stations Radio Network’s, MediaBytes, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment.

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