Host of Fox Television’s "Shelly Palmer Digital Living" Show

Shelly Palmer

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Brazil’s World Cup Water Bottles Track Hydration Levels


2014 World Cup

Everyone knows you should drink plenty of fluids when playing sports, but hydration actually becomes an exact science when the pride of your nation is at stake during something like the World Cup. That’s why at this year’s tournament, Brazil’s soccer team is using specially-designed Gatorade bottles that track how much the players are drinking. Not only do the bottles contain specific mixes of the energy drink, custom-engineered for each and every athlete, they also feature sip sensors that record how much the players have consumed during a game. That data is wirelessly transmitted to a central database where it’s made accessible via a tablet app that allows coaches to keep tabs on how each player is doing. Is it cheating? You should think of it more as refining a technique that athletes already use to stay competitive, but pushing it to its limits to ensure they can stay competitive for a full 90 minutes, and even into overtime as required.

Read the full story at Gizmodo.

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More Stories By Shelly Palmer

Shelly Palmer is the host of Fox Television’s "Shelly Palmer Digital Living" television show about living and working in a digital world. He is Fox 5′s (WNYW-TV New York) Tech Expert and the host of United Stations Radio Network’s, MediaBytes, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment.