Host of Fox Television’s "Shelly Palmer Digital Living" Show

Shelly Palmer

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‘Yo’ is Now Being Used to Alert Israelis of Rocket Attacks


In an unusual retooling, novelty app Yo is now being used to alert Israelis abroad of rocket attacks. According to Hebrew-language tech blog Geektime, Yo is being used to send Israelis who are living abroad notifications of rockets falling in their home country. The notifications are being conducted by Yo in conjunction with the Israeli Color Red app, an unofficial, self-described “propaganda tool” that sends push notifications of rocket explosions. Following a recent surge in Israeli-Palestinian violence, the Israeli army is currently conducted an offensive in Gaza and more than 100 rockets were fired from Gaza at Israel within the past 24 hours. The two sides are engaged in the fiercest fighting since 2012. Color Red co-creator Ari Sprung told the Times of Israel that users can receive notifications of rocket attacks through Yo; the app is designed as an informational tool rather than as a real-time safety tool.

Read the full story at Fast Company.

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More Stories By Shelly Palmer

Shelly Palmer is the host of Fox Television’s "Shelly Palmer Digital Living" television show about living and working in a digital world. He is Fox 5′s (WNYW-TV New York) Tech Expert and the host of United Stations Radio Network’s, MediaBytes, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment.