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LinkedIn Acquires Bizo, a Business Marketing Company, for $175M

LinkedIn

LinkedIn just announced that it has reached an agreement to acquire Bizo, a company that helps advertisers reach businesses and professionals. LinkedIn says the deal is worth around $175 million — 90 percent cash and 10 percent stock. Bizo spun out from business directory ZoomInfo back in 2008. It raised a total of $20 million in venture funding (at least as of its Series B two years ago) from investors including Bessemer Venture Partners, Venrock, and Crosslink Capital. It also raised $12.5 million in debt. Bizo offers targeting and analytics for display and direct response ads. At the beginning of 2013, the company told me that it brought in $22 million in revenue during the previous year. In a blog post about the acquisition, LinkedIn’s David Thacker pointed to the growth of business-to-business advertising on LinkedIn, particularly of its Sponsored Updates ad unit.

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Shelly Palmer is the host of Fox Television’s "Shelly Palmer Digital Living" television show about living and working in a digital world. He is Fox 5′s (WNYW-TV New York) Tech Expert and the host of United Stations Radio Network’s, MediaBytes, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment.