Host of Fox Television’s "Shelly Palmer Digital Living" Show

Shelly Palmer

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Handybook Becomes ‘Handy’, Still Provides On-Demand Home Services


What’s in a name? As it turns out, a lot. That’s the thinking behind Handybook’s decision to rebrand itself simply as “Handy.” The two-year old company, which provides on-demand home services via a web and mobile app, wants to become the definitive brand in the category… and it believes that when it comes to building a brand, shorter is better. Handy isn’t the only company to make a move like this, just the most recent. Once upon a time Airbnb had the much longer domain name Airbedandbreakfast.com before simplifying its messaging and becoming a global hospitality brand. Uber was known as UberCab before the on-demand ride company acquired its domain name from Universal Music. More recently, Crowdtilt rebranded as Tilt as it seeks to change the way people think about crowdfunding their projects.

Read the full story at TechCrunch.

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Shelly Palmer is the host of Fox Television’s "Shelly Palmer Digital Living" television show about living and working in a digital world. He is Fox 5′s (WNYW-TV New York) Tech Expert and the host of United Stations Radio Network’s, MediaBytes, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment.