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Study: Netflix Subscribers Watch 90 Minutes of Video Per Day

Netflix

Netflix subscribers around the world watch more than 90 minutes of video from the streaming service every single day on average, according to new estimates from The Diffusion Group, which also reported this week that the overall amount of Netflix streaming has increased 350 percent over the last ten quarters. The Diffusion Group’s new Netflix report bases its estimates on streaming volume data released by Netflix. In January of 2012, Netflix said that its subscribers had watched a total of two billion streaming hours in the preceding quarter, which translated to a little less than an hour of average viewing time per day. In Q2 of 2014, that number had grown to seven billion hours, which equals 93 minutes of average viewing time per day.  As Netflix continues its international expansion, more and more of that streaming time comes from outside of the United States. In Q3 of 2011, 94 percent of all Netflix streaming hours were coming from U.S. subscribers, according to the report.

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More Stories By Shelly Palmer

Shelly Palmer is the host of Fox Television’s "Shelly Palmer Digital Living" television show about living and working in a digital world. He is Fox 5′s (WNYW-TV New York) Tech Expert and the host of United Stations Radio Network’s, MediaBytes, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment.