Host of Fox Television’s "Shelly Palmer Digital Living" Show

Shelly Palmer

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Path Now Lets You Send Texts to Local Businesses


Social network Path is putting its own spin on mobile messaging, and it might be just useful enough to work. Thanks to an update on Tuesday, Path Talk, the company’s standalone messaging app, now allows users to text local businesses. That means your barber, your bank or your favorite watering hole are all, in theory, just one text away. Here’s how it works: You find your local business on the map within the Path Talk app. A chat box opens in much the same way it does when you send a message or text to anyone else in your contact list. Your message, which can be a general question (“when do you close?”), a reservation request, or any other question in between, is routed to a call center where a Path agent manually calls the business and asks your question for you. Then the call agent texts you back with an answer, hopefully in about five minutes, according to the company.

Read the full story at re/code.

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More Stories By Shelly Palmer

Shelly Palmer is the host of Fox Television’s "Shelly Palmer Digital Living" television show about living and working in a digital world. He is Fox 5′s (WNYW-TV New York) Tech Expert and the host of United Stations Radio Network’s, MediaBytes, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment.